Srl | Item |
1 |
ID:
020024
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Amazon
/ Sutherland, Adam
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2015
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Publication |
London, Wayland Publishers, 2015.
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Description |
32pBlue Spine
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Series |
Big brands
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Summary/Abstract |
Find out how Amazon grew from an innovative way to sell books into a giant of the technology industry in such a short space of time. It looks at the brightest business minds behind Amazon's meteoric rise, the technological innovation driven by Amazon, from the Kindle to the Fire Phone and what the future might hold for Amazon from drone delivery to space travel! From the battle for eBooks to the company's marketing strategies, this is a fascinating look at Amazon and at the eCommerce industry as a whole.
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Standard Number |
9780750292610 Hb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
018853 | 381/SUT | Main | On Shelf | General | |
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2 |
ID:
020020
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Publication |
London, Wayland Publishers, 2015.
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Description |
32pGreen Spine
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Series |
Big brands
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Summary/Abstract |
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
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Standard Number |
9780750292559 Hb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
018854 | 338.7/SEN | Main | On Shelf | General | |
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3 |
ID:
020026
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Publication |
London, Wayland Publishers, 2015.
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Description |
32pRed Spine
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Series |
Big brands
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Summary/Abstract |
Minecraft looks at the development of the global phenomenon that is Minecraft, and at the story of Mojang, the company behind it. It explains Mojang's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Minecraft became the most popular game in the world is also looked at, as is Mojang's multi-billion dollar sale to Microsoft. Ages 9+
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Standard Number |
9780750292528 Hb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
018852 | 338.7/MAR | Main | On Shelf | General | |
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4 |
ID:
020025
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Publication |
London, Wayland Publishers, 2015.
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Description |
32pGreen Spine
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Series |
Big brands
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Summary/Abstract |
Samsung looks at the development of the technology giant's most famous products, from the Galaxy S3 to the Samsung Smart TV, along with countless other mobile phones, computers, laptops, televisions and microchips. It explains Samsung's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Samsung grew from a small export business to the world's largest technology company is also looked at. Ages 9+
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Contents |
A global brand: Samsung today
Samsung starts out
The global arena
A new management style
Creating a market for electronics
Building the Samsung brand
Samsung v Sony
Overcoming recession and scandal
Sponsorship
The consumer culture
The secrets of Samsung's success
Samsung's future
Market a new Samsung product
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Standard Number |
9780750292641 Hb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
018851 | 338.7/SEN | Main | On Shelf | General | |
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