| ID | 020020 |
| Call Number | 338.7/SEN |
| Title Proper | McDonald's |
| Language | ENG |
| Author | Senker, Cath |
| Publication | London, Wayland Publishers, 2015. |
| Description | 32p Green Spine |
| Series | Big brands |
| Note | Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole. |
| Standard Number | 9780750292559 |
| Price. Qualification | £12.99(Hb) |
| Classification Number | 338.7 |
| Key Words | Fast food restaurants ; UOI - Advertisements ; McDonald's Corporation ; Branding (Marketing) ; Brand name products ; Business strategy ; UOI - Food ; McDonald's Corporation - History ; Business enterprises ; UOI - Food culture |