| ID | 020025 |
| Call Number | 338.7/SEN |
| Title Proper | Samsung |
| Other Title Information | The business behind the technology |
| Language | ENG |
| Author | Senker, Cath |
| Publication | London, Wayland Publishers, 2015. |
| Description | 32p Green Spine |
| Series | Big brands |
| Note | Samsung looks at the development of the technology giant's most famous products, from the Galaxy S3 to the Samsung Smart TV, along with countless other mobile phones, computers, laptops, televisions and microchips. It explains Samsung's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Samsung grew from a small export business to the world's largest technology company is also looked at. Ages 9+ |
| Note | A global brand: Samsung today
Samsung starts out
The global arena
A new management style
Creating a market for electronics
Building the Samsung brand
Samsung v Sony
Overcoming recession and scandal
Sponsorship
The consumer culture
The secrets of Samsung's success
Samsung's future
Market a new Samsung product |
| Standard Number | 9780750292641 |
| Price. Qualification | £12.99(Hb) |
| Classification Number | 338.7 |
| Key Words | Technology ; UOI - Advertisements ; Technological change ; UOI - Digital Media ; Samsŏng Chŏnja - History ; Samsŏng Chŏnja ; Electronic industries - Korea (South) ; Electronic industries ; Technological innovations ; Samsung - History |