Publication |
London, Abacus, 2001.
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Description |
279pWhite Spine
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Summary/Abstract |
This brilliant and original book by Malcolm Gladwell analyses the 'tipping' point , that crucial moment when ideas, trends and social behaviours cross a threshold, tip over and spread like wildfire. A study in fascinating social dynamics that cause rapid change.
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Contents |
The three rules of epidemics
The law of the few:connectors, mavens and salesmen
The stickiness factor,:Sesame Street, Blue's clues and the educational virus
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Standard Number |
9780349113463 Pb.
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