ID | 012804 |
Call Number | 302/GLA |
Title Proper | Tipping point |
Other Title Information | How little things can make a big difference |
Language | ENG |
Author | Gladwell, Malcolm |
Publication | London, Abacus, 2001. |
Description | 279p White Spine |
Note | This brilliant and original book by Malcolm Gladwell analyses the 'tipping' point , that crucial moment when ideas, trends and social behaviours cross a threshold, tip over and spread like wildfire. A study in fascinating social dynamics that cause rapid change. |
Note | The three rules of epidemics The law of the few:connectors, mavens and salesmen The stickiness factor,:Sesame Street, Blue's clues and the educational virus |
Standard Number | 9780349113463 |
Price. Qualification | £7.99(Pb) |
Classification Number | 302 |
Key Words | IBDP ; Social change ; TOK ; CAUSATION ; Social psychology ; Contagion ; Behavioural economics ; Context effects (Psychology) ; Lexile 1160L |