| Edition |
3rd ed.
|
| Publication |
Essex, Pearson Education Ltd., 2002.
|
| Description |
xviii, 318pGreen spine
|
| Summary/Abstract |
Contains 30+ brand new case studies, including familiar companies and brands such as Railtrack, Nokia and Sunny Delight. Includes 60+ popular case studies from the previous edition, fully revised to take into account reent business developments, case study questions written in the same style as the main AS and A level exam boards; AQA, OCR and Edexcel.
Contains activities which increase in diffuculty to cater for all abilities, with practice synoptic exercises in the latter part of the book.
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| Standard Number |
9780582406360 Pb.
|