| Edition |
Revised and updated edition
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| Publication |
New York, Three Rivers Press, 2013.
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| Description |
xvi, 408pRed spine
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| Summary/Abstract |
The master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winsnton Churchill.
Includes Cicero's three-step strategy for moving an audience to action - as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. It's also replete with contemporary techniques such as politician's use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges - including the Yoda teachnique, theBelushi Paradigm and the Eddie Haskell Ploy.
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| Standard Number |
9780385347754 Pb.
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