| Publication |
London, Wayland Publishers, 2015.
|
| Description |
32pGreen Spine
|
| Series |
Big brands
|
| Summary/Abstract |
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
|
| Standard Number |
9780750292559 Hb.
|