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BIG BRANDS (4) answer(s).
 
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1
ID:   020024


Amazon / Sutherland, Adam 2015  Book
Sutherland, Adam Book
0 Rating(s) & 0 Review(s)
Publication London, Wayland Publishers, 2015.
Description 32pBlue Spine
Series Big brands
Summary/Abstract Find out how Amazon grew from an innovative way to sell books into a giant of the technology industry in such a short space of time. It looks at the brightest business minds behind Amazon's meteoric rise, the technological innovation driven by Amazon, from the Kindle to the Fire Phone and what the future might hold for Amazon from drone delivery to space travel! From the battle for eBooks to the company's marketing strategies, this is a fascinating look at Amazon and at the eCommerce industry as a whole.
Standard Number 9780750292610 Hb.
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Accession#Call#Current LocationStatusPolicyLocation
018853381/SUTMainOn ShelfGeneral 
2
ID:   020020


McDonald's / Senker, Cath 2015  Book
Senker, Cath Book
0 Rating(s) & 0 Review(s)
Publication London, Wayland Publishers, 2015.
Description 32pGreen Spine
Series Big brands
Summary/Abstract Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
Standard Number 9780750292559 Hb.
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Accession#Call#Current LocationStatusPolicyLocation
018854338.7/SENMainOn ShelfGeneral 
3
ID:   020026


Minecraft: The business behind the gaming phenomenon / Martin, Chris 2015  Book
Martin, Chris Book
0 Rating(s) & 0 Review(s)
Publication London, Wayland Publishers, 2015.
Description 32pRed Spine
Series Big brands
Summary/Abstract Minecraft looks at the development of the global phenomenon that is Minecraft, and at the story of Mojang, the company behind it. It explains Mojang's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Minecraft became the most popular game in the world is also looked at, as is Mojang's multi-billion dollar sale to Microsoft. Ages 9+
Standard Number 9780750292528 Hb.
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Accession#Call#Current LocationStatusPolicyLocation
018852338.7/MARMainOn ShelfGeneral 
4
ID:   020025


Samsung: The business behind the technology / Senker, Cath 2015  Book
Senker, Cath Book
0 Rating(s) & 0 Review(s)
Publication London, Wayland Publishers, 2015.
Description 32pGreen Spine
Series Big brands
Summary/Abstract Samsung looks at the development of the technology giant's most famous products, from the Galaxy S3 to the Samsung Smart TV, along with countless other mobile phones, computers, laptops, televisions and microchips. It explains Samsung's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Samsung grew from a small export business to the world's largest technology company is also looked at. Ages 9+
Contents A global brand: Samsung today Samsung starts out The global arena A new management style Creating a market for electronics Building the Samsung brand Samsung v Sony Overcoming recession and scandal Sponsorship The consumer culture The secrets of Samsung's success Samsung's future Market a new Samsung product
Standard Number 9780750292641 Hb.
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Accession#Call#Current LocationStatusPolicyLocation
018851338.7/SENMainOn ShelfGeneral