| Publication |
New York, Allworth Press, 2011.
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| Description |
xvii, 285pRed Spine
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| Summary/Abstract |
Covers the pivotal role the colour schemes and menu formats play in the perception of an online brand, and how to encourage and retain traffic flow through competitions, vouchers, and giveaways, moderated forums, or subscription-based membership.
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| Standard Number |
9781581158762 Pb.
|