| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2012.
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| Description |
xviii, 235pWhite Spine
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| Summary/Abstract |
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
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| Contents |
Introduction: enriching lives
Inspiring your internal customer
Dream bigger
Hire for smiles
Cultivate fearless employees
Build trust
Foster a feedback loop
Develop multitaskers
Empower your team
Serving your external customer
Follow Apple's 5 steps of service
Reset your customer's internal clock
Sell the benefit
Unleash your customer's inner genius
Create wow moments
Rehearse the script
Deliver a consistent experience
Setting the stage
Eliminate the clutter
Pay attention to design details
Design multisensory moments
Conclusion: the soul of Apple
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| Standard Number |
9781259027680 Pb.
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