| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xxi, 265pRed Spine
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| Summary/Abstract |
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure.
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
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| Contents |
The Ascendancy of Marketing
Innovation and Entrepreneurship
Drucker's Marketing Strategy
New Product and Service Introduction
Drucker's Unique Marketing Insights
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| Standard Number |
1259064514 Hb.
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