| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2007.
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| Description |
xviii, 206pWhite Spine
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| Summary/Abstract |
Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performa nce corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.
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| Contents |
Chapter 1. Marvels and Margins
Chapter 2. Find the Future
Chapter 3. Take Their Breath Away
Chapter 4. Guard the Family Jewels
Chapter 5. Keep Your Friends (Reasonably) Close to You
Chapter 6. Keep Your Promises
Chapter 7. Build the Cult
Chapter 8. Get It Out There
Chapter 9. Keep Your Cool
Chapter 10. Flog the Bad Guys
Chapter 11. Fix Your Leaders
Chapter 12. Fix Your Plan
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| Standard Number |
007063470X Pb.
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