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BRANDING (MARKETING) (3) answer(s).
 
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ID:   025585


Lego / Green, Sara 2017  Book
Green, Sara Book
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Publication Minnesota, Bellwether Learning, 2017.
Description 22pBlue Spine
Series Pilot books
Summary/Abstract An engaging text all about Lego. Excellent photographs and relevant information, ideal for all lego lovers.
Contents What is Lego? Ole Kirk Christiansen The growth of a family business First Lego league The Lego Foundation Lego timeline
Standard Number 9781618912497 Pb.
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023338338.7688725/GREMainOn ShelfGeneral 
2
ID:   020020


McDonald's / Senker, Cath 2015  Book
Senker, Cath Book
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Publication London, Wayland Publishers, 2015.
Description 32pGreen Spine
Series Big brands
Summary/Abstract Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
Standard Number 9780750292559 Hb.
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018854338.7/SENMainOn ShelfGeneral 
3
ID:   016755


Pinterest power / Miles, Jason; Lacey, Karen 2013  Book
Miles, Jason Book
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Publication New Delhi, Tata McGraw Hill Education Private Limited, 2013.
Description xv, 232pGreen Spine
Summary/Abstract This is the quick-start guide to reaching more customers than ever on Pinterest - the hottest, fastest-growing social media site today. In January 2012, Pinterest became the fastest-growing standalone website ever-surpassing Facebook, My Space, and Twitter; with growth rate exceeding 4000 per cent since mid-2011, Pinterest now drives more referral traffic than Google Plus, LinkedIn, and YouTube combined. It explains how to get up and running on Pinterest, describes how to leverage Pinterest with other social media sites, and reveals proven methods for using it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Miles has used the tactics in this book to help his clothing startup grow 300 per cent annual growth for the past three years.
Contents Introduction Part 1: The power of Pinterest The astounding interest in Pinterest Supermodels A new way of networking A personal story Part 2: Pinterest for marketers Basic functions and beginner best bets Pinning for maximum success Part 3: Leveraging the power of Pinterest Strategies for social contagion Weaving Pinterest into your social media marketing Pin tips and contests Driving and growing Pinterest traffic Real-time blogger success stories Part 4: Pinterest selling strategies Pinterest and the new era of social commerce Pinterest for selling services and other intangibles Incorporating eBay, Amazon, and Etsy Monetization strategies for Pinterest Marketing campaigns for Pinterest Part 5: No product, no problem Pinterest and the world of nonprofits Influencing your community with Pinterest Marketing and technology resources.
Standard Number 9781259064593 Pb.
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I00902658.872/MILMainOn ShelfGeneral