| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xv, 232pGreen Spine
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| Summary/Abstract |
This is the quick-start guide to reaching more customers than ever on Pinterest - the hottest, fastest-growing social media site today. In January 2012, Pinterest became the fastest-growing standalone website ever-surpassing Facebook, My Space, and Twitter; with growth rate exceeding 4000 per cent since mid-2011, Pinterest now drives more referral traffic than Google Plus, LinkedIn, and YouTube combined. It explains how to get up and running on Pinterest, describes how to leverage Pinterest with other social media sites, and reveals proven methods for using it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Miles has used the tactics in this book to help his clothing startup grow 300 per cent annual growth for the past three years.
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| Contents |
Introduction
Part 1: The power of Pinterest
The astounding interest in Pinterest
Supermodels
A new way of networking
A personal story
Part 2: Pinterest for marketers
Basic functions and beginner best bets
Pinning for maximum success
Part 3: Leveraging the power of Pinterest
Strategies for social contagion
Weaving Pinterest into your social media marketing
Pin tips and contests
Driving and growing Pinterest traffic
Real-time blogger success stories
Part 4: Pinterest selling strategies
Pinterest and the new era of social commerce
Pinterest for selling services and other intangibles
Incorporating eBay, Amazon, and Etsy
Monetization strategies for Pinterest
Marketing campaigns for Pinterest
Part 5: No product, no problem
Pinterest and the world of nonprofits
Influencing your community with Pinterest
Marketing and technology resources.
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| Standard Number |
9781259064593 Pb.
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