| Edition |
6th edition
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| Publication |
New Jersey, John Wiley & Sons, Inc., 2013.
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| Description |
xx, 538pRed Spine
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| Summary/Abstract |
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Resanko, Dranove, Shanley, and Schaefer's Economics of Strategy, now in itsSixth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance. This book focuses on the economic principles that form the building blocks of strategy and details the tools you'll need to perform comprehensive analysis of a firm's economic strategy.
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| Contents |
Introduction: Strategy and Economics
Economics Primer: Basic principles
Part. 1. Firm Boundaries. 1. The power of principles: an historical perspective. 2. The Horizontal Boundaries of the Firm. 3. The Vertical Boundaries of the Firm. 4. Integration and Its Alternatives.
Part. 2. Market and Competitive Analysis. 5. Competitors and Competition. 6. Entry and Exit. 7. Dynamics: competing across time. 8. Industry Analysis
Part. 3. Strategic Position and Dynamics. 9. Strategic Positioning for Competitive Advantage. 10. Information and value creation. 11. Sustaining Competitive Advantage.
Part. 4. Internal Organization. 12. Performance measurement and Incentives. 13. Strategy and Structure. 14. Environment, Power and Culture.
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| Standard Number |
9788126540716 Pb.
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