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GREEN MARKETING - CASE STUDIES (1) answer(s).
 
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Green biz: 50 green, profitable companies reveal their strategies and successes / Green...(Title) 2008  Book
Green...(Title) Book
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Publication New York, American Benchmark Press, 2008.
Description viii, 232pThick Green Spine
Summary/Abstract From Alcoa to Xanterra, the companies profiled in these pages have taken the lead in linking growth and profitability with a commitment to protecting and preserving the earth. The sustainable strategies created by these dynamic, positive innovators - detailed in the individual "greenprints" within - will enlighten consumers about the degree to which they are working to reduce their carbon footprint and general impact on the environment and will inspire and instruct other businesses to implement their own environmental initiatives. The profile also address the ongoing challenges the companies face as they search for global solutions that encourage wise use of resources, address climate change, and assure economic growth.
Standard Number 9780307383495 Hb.
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Accession#Call#Current LocationStatusPolicyLocation
I00650658.4083/GREMainOn ShelfGeneral