| Srl | Item |
| 1 |
ID:
023304
|
|
|
|
|
| Publication |
London, Macmillan, 2017.
|
| Description |
xi, 322pWhite spine
|
| Summary/Abstract |
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.
|
| Standard Number |
9781509832163 Hb.
|
|
|
|
|
|
|
|
|
|
|
|
Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I02204 | 658/KIM | Main | On Shelf | General | |
|
|
|
|
| 2 |
ID:
015763
|
|
|
|
|
| Publication |
London, The Free Press, 2001.
|
| Description |
xiv, 255pBlue spine
|
| Summary/Abstract |
Kotler's profound insights help to update skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. This book can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during Kotler's worldwide lectures. A new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors is gained.
|
| Standard Number |
9780684860473 Pb.
|
|
|
|
|
|
|
|
|
|
|
|
Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00698 | 658.8/KOT | Main | On Shelf | General | |
|
|
|
|