| Publication |
London, The Free Press, 2001.
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| Description |
xiv, 255pBlue spine
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| Summary/Abstract |
Kotler's profound insights help to update skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. This book can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during Kotler's worldwide lectures. A new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors is gained.
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| Standard Number |
9780684860473 Pb.
|