| Publication |
Illinois, Heinemann Library, 2006.
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| Description |
64pBlack Spine
|
| Series |
Influence and persuasion
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| Summary/Abstract |
This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.
|
| Contents |
Introduction
What is public relations?
The business of PR
People who work in PR
Who uses PR and why?
Better than advertising?
Creating public confidence
How a PR campaign is created
PR, propaganda, manipulation and deceit
How to detect the hidden hand of PR
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| Standard Number |
1403476543 Hb.
|