| Edition |
1990
|
| Publication |
New York, Harper Perennial, 1973.
|
| Description |
300pCream Spine
|
| Summary/Abstract |
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
|
| Contents |
Preface
Introduction
Use of this book
The way the mind works
Difference between lateral and vertical thinking
Attitudes towards lateral thinking
Basic nature of lateral thinking
The use of lateral thinking
Techniques
The generation of alternatives
Challenging assumptions
Innovation
Suspended judgement
Design
Dominant ideas and crucial factors
Fractionation
The reversal method
Brainstorming
Analogies
Choice of entry point and attention area
Random stimulation
Concepts/divisions/polarization
The new word po
Blocked by openness
Description/problem solving/design
Summary
|
| Standard Number |
9780060903251 Pb.
|