| Publication |
London, Abacus, 2001.
|
| Description |
279pWhite Spine
|
| Summary/Abstract |
This brilliant and original book by Malcolm Gladwell analyses the 'tipping' point , that crucial moment when ideas, trends and social behaviours cross a threshold, tip over and spread like wildfire. A study in fascinating social dynamics that cause rapid change.
|
| Contents |
The three rules of epidemics
The law of the few:connectors, mavens and salesmen
The stickiness factor,:Sesame Street, Blue's clues and the educational virus
|
| Standard Number |
9780349113463 Pb.
|