| Publication |
London, Allen Lane, 2011.
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| Description |
499pWhite spine
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| Summary/Abstract |
Daniel Kahneman, Nobel laureate in Economics for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound impact on many fields, but he has never brought them together in one book. Here, he explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the capabilities and also the faults and biases of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. Then he reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble.
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| Contents |
Pt. 1: Two systems. The characters of the story ; Attention and effort ; The lazy controller ; The associative machine ; Cognitive ease ; Norms, surprises, and causes ; A machine for jumping to conclusions ; How judgments happen ; Answering an easier question
Pt. 2: Heuristics and biases. The law of small numbers ; Anchors ; The science of availability ; Availability, emotion, and risk ; Tom W's specialty ; Linda; less is more ; Causes trump statistics ; Regression to the mean ; Taming intuitive predictions
Pt. 3: Overconfidence The illusion of understanding ; The illusion of validity ; Intuitions vs. formulas ; Expert intuition : when can we trust it? ; The outside view ; The engine of capitalism
Pt. 4: Choices. Bernoulli's errors ; Prospect theory ; The endowment effect ; Bad events ; The fourfold pattern ; Rare events ; Risk policies ; Keeping score ; Reversals ; Frames and reality
Pt. 5: Two selves. Two selves ; Life as a story ; Experienced well-being ; Thinking about life.
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| Standard Number |
9781846146060 Pb.
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