| Publication |
London, Penguin Books, 2009.
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| Description |
x, 310pRed Spine
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| Summary/Abstract |
We often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. They demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike
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| Contents |
Acknowledgements
Introduction
Humans and Econs
-Biases and blunders
-Resisting Temptation
-Following the Herd
-When Do We Need a Nudge?
-Choice Architecture
Money
-Save More Tomorrow
-Naive Investing
-Credit Markets
-Privatizing Social Security: Smorgasbord Style
Health
-Prescription Drugs: Part D for Daunting
-How to Increase Organ Donations
-Saving the Planet
Freedom
-Improving School Choices
-Should Patients Be Forced to Buy Lottery Tickets?
-Privatizing Marriage
Extensions and Objections
-A Dozen Nudges
-Objections
-The Real Third Way
Postscript: The financial crisis of 2008
Notes
Bibliography
Index
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| Standard Number |
9780141040011 Pb.
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