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ID:
012167
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| Publication |
Oxford, Heinemann Library, 2006.
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| Description |
64pBlack Spine
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| Series |
Influence and persuasion
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| Summary/Abstract |
Learn about the many types of advertising, the people who create it, and the ways they try to influence you.
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| Standard Number |
0431098395 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| 012176 | 659.1/GIF | Main | On Shelf | General | |
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| 2 |
ID:
014700
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| Publication |
Illinois, Heinemann Library, 2006.
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| Description |
64pBlack Spine
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| Series |
Influence and persuasion
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| Summary/Abstract |
Tell fact from opinion and understand the techniques and language that politicians and the media use to influence us. This series examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Suitable for 12-16 year olds.
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| Contents |
Introduction
Espionage's role and influence
Organizations and people
Espionage and disinformation targets
A long history
Fact and fiction
Espionage techniques
Understanding espionage
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| Standard Number |
1403476527 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| 014448 | 327.12/GIF | Main | On Shelf | General | |
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| 3 |
ID:
014701
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| Publication |
Illinois, Heinemann Library, 2006.
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| Description |
64pBlack Spine
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| Series |
Influence and persuasion
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| Summary/Abstract |
Describes how the use of spin--influencing or persuading in favor of the person creating the news - in the public relations of politicians and governments has developed all over the world.
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| Contents |
Introduction
What is political manipulation?
Who pulls the strings?
Meet the spin doctors
Tricks of the trade
Beyond spin
The worldwide stage
What's right? What's wrong? What works?
Recognizing manipulation
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| Standard Number |
1403476535 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| 014447 | 320.014/STE | Main | On Shelf | General | |
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| 4 |
ID:
014698
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| Publication |
Illinois, Heinemann Library, 2006.
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| Description |
64pBlack Spine
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| Series |
Influence and persuasion
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| Summary/Abstract |
This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.
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| Contents |
Introduction
What is public relations?
The business of PR
People who work in PR
Who uses PR and why?
Better than advertising?
Creating public confidence
How a PR campaign is created
PR, propaganda, manipulation and deceit
How to detect the hidden hand of PR
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| Standard Number |
1403476543 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| 014449 | 659.2/ALI | Main | On Shelf | General | |
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