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Advertising and marketing: developing the marketplace / Gifford, Clive 2006  Book
Gifford, Clive Book
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Publication Oxford, Heinemann Library, 2006.
Description 64pBlack Spine
Series Influence and persuasion
Summary/Abstract Learn about the many types of advertising, the people who create it, and the ways they try to influence you.
Standard Number 0431098395 Pb.
Key Words UOI - Advertisements  Advertising 
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