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Predictably irrational: The hidden forces that shape our decisions / Ariely, Dan 2008  Book
Ariely, Dan Book
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Publication New York, Harper Perennial, 2008.
Description xxii, 349pRed and blue spine
Summary/Abstract A book that refutes the common assumption that we behave in fundamentally rational ways. In making decisions, we constantly over and under spend, underestimate and vice-versa, procrastinate and make spontaneous decisions too. However this behaviour is neither random nor senseless, but predictably irrational which is the subject of this book.
Standard Number 9780061353246 Pb.
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I00378302.3/ARIMainOn ShelfGeneral