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| 1 |
ID:
016760
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xxi, 265pRed Spine
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| Summary/Abstract |
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure.
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
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| Contents |
The Ascendancy of Marketing
Innovation and Entrepreneurship
Drucker's Marketing Strategy
New Product and Service Introduction
Drucker's Unique Marketing Insights
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| Standard Number |
1259064514 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00901 | 658.8/COH | Main | On Shelf | General | |
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| 2 |
ID:
015763
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| Publication |
London, The Free Press, 2001.
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| Description |
xiv, 255pBlue spine
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| Summary/Abstract |
Kotler's profound insights help to update skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. This book can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during Kotler's worldwide lectures. A new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors is gained.
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| Standard Number |
9780684860473 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00698 | 658.8/KOT | Main | On Shelf | General | |
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| 3 |
ID:
012142
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| Edition |
12th
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| Publication |
New Delhi, Pearson Prentice Hall, 2008.
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| Description |
xxxii, 557pGreen spine
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| Summary/Abstract |
Defines marketing and the marketing process, provides an understanding of the marketplace and its consumers, of customer-driven marketing strategy and integrated marketing mix , and discusses extending marketing and the global marketplace.
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| Contents |
Marketing : Managing profitable customer relationships
Company and marketing strategy : prtnering to build customer relationships
The marketing environment
Managing marketing information
Consumer markets and consumer buyer behaviour
Business markets and nusiness buyer behaviour
Customer-driven marketing strategy
Product, services and branding strategy
New-product development and product life-cycles strategies
Pricing products:understanding and capturing customer value
Pricing products : pricing strategies
Marketing channels and supply chain management
Retailing and wholesaling
Communication customer value
Advertising and public relations
Personal selling and sales promotion
Direct and online marketing : building direct customer relationships
Creating competitive advantage
The global advantage
Marketing ethics and social responsibility
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| Standard Number |
8131715477 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00410 | 658.8/KOT | Main | On Shelf | General | |
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| 4 |
ID:
012094
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| Publication |
San Francisco, Jossey-Bass, 2008.
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| Description |
xx, 119pBlue spine
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| Summary/Abstract |
This book continues to be the indispensable guide for the questions that an organization must ask itself, regardless of size or sector, if it is to flourish in the future.
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| Standard Number |
9780470227565 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00377 | 658.4013/DRU | Main | On Shelf | General | |
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