| Publication |
Boston, Harvard Business School, 2005.
|
| Description |
xv, 240pBlue spine
|
| Summary/Abstract |
A pioneering look at strategies for new business ventures. Uses an analytical framework of creating uncontested market space ripe for growth or 'blue oceans' across a host of industries. States six principles such as reconstruct market boundaries, focus on the big picture, etc.
|
| Standard Number |
9781591396192 Pb/Hb.
|