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| 1 |
ID:
023304
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| Publication |
London, Macmillan, 2017.
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| Description |
xi, 322pWhite spine
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| Summary/Abstract |
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.
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| Standard Number |
9781509832163 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I02204 | 658/KIM | Main | On Shelf | General | |
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| 2 |
ID:
012058
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| Publication |
Boston, Harvard Business School, 2005.
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| Description |
xv, 240pBlue spine
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| Summary/Abstract |
A pioneering look at strategies for new business ventures. Uses an analytical framework of creating uncontested market space ripe for growth or 'blue oceans' across a host of industries. States six principles such as reconstruct market boundaries, focus on the big picture, etc.
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| Standard Number |
9781591396192 Pb/Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00387 | 658.802/KIM | Main | On Shelf | General | |
| I01040 | 658.802/KIM | Main | On Shelf | General | |
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