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GERBER, MICHAEL E. (1) answer(s).
 
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E myth revisited: Why most small business don't work and what to do about it / Gerber, Michael E. 1995  Book
Gerber, Michael E. Book
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Publication New York, HarperCollins Publishers, 1995.
Description xvi, 268pWhite Spine
Summary/Abstract Highlights the myths about starting your own business, points out the common assumptions and expectations and shows how to apply the lessons of franchising to any business, whether or not a franchise.
Standard Number 9780887307287 Pb.
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I00242658.022/GERMainOn ShelfGeneral