| Publication |
New York, HarperCollins Publishers, 2003.
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| Description |
384pBlack Spine
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| Summary/Abstract |
How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo section: you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw.
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| Contents |
Advertising
Annual reports
Book jackets
Calendars
Catalogs & brochures
Corporate ID/logos
Editorial design
Environmental/signage
Exhibits & trade shows
Illustration
Labels & tags
Letterhead sets
Menus
Music CDs
Outdoor
Packaging
Posters
Promotions
Retail graphics
Shopping bags
T-shirts
Web pages
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| Standard Number |
9780060833091 Pb.
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