| Publication |
New Delhi, Penguin Portfolio, 2006.
|
| Description |
xiii, 256pBrown spine
|
| Summary/Abstract |
Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments.
|
| Standard Number |
9780143061908 Pb.
|