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| 1 |
ID:
014308
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| Publication |
New York, Portfolio, 2005.
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| Description |
xii, 399pRed spine
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| Summary/Abstract |
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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| Standard Number |
9781591840570 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00612 | 658.4012/GRE | Main | On Shelf | General | |
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| 2 |
ID:
010353
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| Publication |
New York, Portfolio, 2005.
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| Description |
xxii, 281pOrange Spine
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| Summary/Abstract |
A guide to rethinking innovation strategies, also indicates how to navigate the dynamics of product and market innovation at all stages of the business cycle.
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| Standard Number |
1591841070 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00046 | 658.4063/MOO | Main | On Shelf | General | |
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| 3 |
ID:
010358
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| Publication |
New York, Portfolio, 2008.
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| Description |
viii, 278pGold spine
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| Summary/Abstract |
Peter Drucker is widely regarded as the greatest expert on management; in fact, he pretty much invented the subject. And as the author of thirty-eight books over six decades, he covered a lot of ground. His ideas remain just as astute and insightful today as they were decades ago, but who has time to navigate through all of those books?". "Inside Drucker's Brain distills the essential lessons from Drucker's work and offers a fresh perspective on this extraordinary thinker. It will help you grasp all of Drucker's key ideas on leadership, strategy, innovation, personal effectiveness, career development, and many other topics. It also provides a blueprint for managers who want to implement Drucker's best ideas in their own organizations.
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9781591842224 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00048 | 658.0092/DRU | Main | On Shelf | General | |
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| 4 |
ID:
015672
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| Publication |
New York, Portfolio, 2009.
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| Description |
278pPale blue spine
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| Summary/Abstract |
Abramsky examines the origins of Obama's extraordinary poise, focus, self-confidence; his powerful storytelling and speaking skills, and his empathetic listening style. He explores how Obama found a unique way to bridge America's racial divides.
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9781591843023 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00639 | 973.932092/ABR | Main | On Shelf | General | |
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| 5 |
ID:
010354
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| Publication |
New York, Portfolio, 2009.
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| Description |
x, 262pGrey spine
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| Summary/Abstract |
Biography of Rupert Murdoch, the newspaper magnate who gambled in the media landscape
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| Standard Number |
9781591842439 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00045 | 658.0092/MUR | Main | On Shelf | General | |
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| 6 |
ID:
012930
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| Publication |
Penguin, Portfolio, 2008.
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| Description |
294pGrey spine
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| Summary/Abstract |
A study of Steve Jobs' work ethics, innovations and business philosophy.
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| Contents |
Focus : How saying 'No' saved Apple
Despotism : Apple's one-man focus group
Perfectionism : Product design and the pursuit of excellence
Elitism : Hire only A players, fire the bozos
Passion : Putting a ding in the universe
Inventive spirit : where does the innovation come from?
Case study : how it all came together with the ipod
Total control : The whole widget
Notes
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| Standard Number |
9781591841982 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00533 | 658.409/JOB | Main | On Shelf | General | |
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| 7 |
ID:
011944
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| Publication |
London, Portfolio, 2007.
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| Description |
244pBlue Spine
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| Summary/Abstract |
Explores dozens of contemporary legal cases that illustrate the power of IP.
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| Standard Number |
9781591841777 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00275 | 346.73048/GOL | Main | On Shelf | General | |
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| 8 |
ID:
022248
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| Publication |
London, Portfolio, 2005.
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| Description |
311pWhite spine
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| Summary/Abstract |
This book explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.
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| Standard Number |
9781591840886 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I02031 | 306.46/BAT | Main | On Shelf | General | |
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