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P658.827 (7) answer(s).
 
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1
ID:   018704


Amul's India / daCunha Communications (Firm) 2012  Book
daCunha Communications Book
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Publication Noida, HarperCollins Publishers, 2012.
Description 212pWhite Spine
Summary/Abstract A collection of series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. Offers an inside peek into the back story of the creation of the ads.
Standard Number 9789350291498 Pb.
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017823658.827/daCMainOn ShelfGeneral 
2
ID:   016997


Art of digital branding / Cocoran, Ian 2011  Book
Cocoran, Ian Book
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Publication New York, Allworth Press, 2011.
Description xvii, 285pRed Spine
Summary/Abstract Covers the pivotal role the colour schemes and menu formats play in the perception of an online brand, and how to encourage and retain traffic flow through competitions, vouchers, and giveaways, moderated forums, or subscription-based membership.
Standard Number 9781581158762 Pb.
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I00925658.827/COCMainOn ShelfGeneral 
3
ID:   024114


Branding a store: How to build successful retail brands in a changing marketplace / Floor, Ko 2006  Book
Floor, Ko Book
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Publication Philadelphia, Kogan Page, 2006.
Description 360pRed spine
Standard Number 9780749448325 Hb.
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I02241658.827/FLOMainOn ShelfGeneral 
4
ID:   018852


Coca-cola memorabilia / Coco...(Title) 2001  Book
Coca...(Title) Book
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Publication New York, Todtri Book Publishers, 2001.
Description 64pWhite Spine
Series The collector's corner
Summary/Abstract Provides an overview of the thousands of Coca-Cola products on the market - from early bottles to advertising posters, neon signs and toys.
Standard Number 1577172116 Hb.
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5
ID:   025219


Igniting innovation: The Tata way / Arora, Ravi 2019  Book
Arora, Ravi Book
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Publication Noida, Harper Business, 2019.
Description xxi, 243pBlack spine
Summary/Abstract What does the Tata group do to encourage and enhance innovation in these companies that are well established and also several other smaller and fledgling companies? Tata InnoVista is a thirteen-year-old flagship innovation programme of the Tata Group. Over the years, Tata InnoVista has fired the imagination of people across Tata companies and has become one of the sought-after platforms for Tata managers. It has been presented to and researched by management experts globally, including those in Harvard Business School, London Business School and INSEAD. This book explores how InnoVista has inspired thousands of managers and is building a culture of innovation. It also explains how this programme is building capability on innovation and serves as a unique measurement system for companies on innovativeness.
Standard Number 9789352777792 Hb.
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I02419658.827/AROMainOn ShelfGeneral 
6
ID:   027293


Storm the norm: untold stories of 20 brands that did best / Motwani, Anisha 2016  Book
Motwani, Anisha Book
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Publication New Delhi, Rupa Publications, 2016.
Description xix, 284pYellow spine
Summary/Abstract Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.
Standard Number 9788129137029 Hb.
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I02557658.827/MOTMainOn ShelfGeneral 
7
ID:   010362


Tata:the evolution of a corporate brand / Witzel, Morgan 2010  Book
Witzel, Morgan Book
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Publication New Delhi, Penguin Portfolio, 2010.
Description xvii, 222pWhite spine
Summary/Abstract A comprehensive history and future operations of one of India's foremost companies, Tata, with insights about the evolution of the Tata brand and what it augurs for the Indian economy.
Standard Number 9780670084067 Hb.
Key Words Management  ;  IBDP  ;  Business 
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