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Tata:the evolution of a corporate brand / Witzel, Morgan 2010  Book
Witzel, Morgan Book
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Publication New Delhi, Penguin Portfolio, 2010.
Description xvii, 222pWhite spine
Summary/Abstract A comprehensive history and future operations of one of India's foremost companies, Tata, with insights about the evolution of the Tata brand and what it augurs for the Indian economy.
Standard Number 9780670084067 Hb.
Key Words Management  IBDP  Business 
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I00052658.827/WITMainOn ShelfGeneral