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| 1 |
ID:
009895
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| Edition |
2009 (Reprint)
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 1997.
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| Description |
xvi, 298pYellow Ocre Spine
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| Summary/Abstract |
The book traces the birth of a small movement in Gujrat, the Kaira District Cooperative Milk Producers' Union and its evolution into a fantastic new paradigm of development. This is a story of faith, empowerment, and dream realization, with all the elements that make a story more interesting - passion, humour and the thrill of anticipation...
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| Contents |
Preface
Acknowlegements
The Field
Sowing the seed
Tending a sapling
The tree grows
Bearing fruit
Nesting in the branches
Appendices
Documentary sources
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| Standard Number |
9780074631607 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| 010301 | 334.6/HER | Main | On Shelf | General | |
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| 2 |
ID:
016761
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2012.
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| Description |
xviii, 235pWhite Spine
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| Summary/Abstract |
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
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| Contents |
Introduction: enriching lives
Inspiring your internal customer
Dream bigger
Hire for smiles
Cultivate fearless employees
Build trust
Foster a feedback loop
Develop multitaskers
Empower your team
Serving your external customer
Follow Apple's 5 steps of service
Reset your customer's internal clock
Sell the benefit
Unleash your customer's inner genius
Create wow moments
Rehearse the script
Deliver a consistent experience
Setting the stage
Eliminate the clutter
Pay attention to design details
Design multisensory moments
Conclusion: the soul of Apple
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| Standard Number |
9781259027680 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00900 | 658.812/GAL | Main | On Shelf | General | |
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| 3 |
ID:
016757
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2007.
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| Description |
xviii, 206pWhite Spine
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| Summary/Abstract |
Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performa nce corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.
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| Contents |
Chapter 1. Marvels and Margins
Chapter 2. Find the Future
Chapter 3. Take Their Breath Away
Chapter 4. Guard the Family Jewels
Chapter 5. Keep Your Friends (Reasonably) Close to You
Chapter 6. Keep Your Promises
Chapter 7. Build the Cult
Chapter 8. Get It Out There
Chapter 9. Keep Your Cool
Chapter 10. Flog the Bad Guys
Chapter 11. Fix Your Leaders
Chapter 12. Fix Your Plan
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| Standard Number |
007063470X Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00904 | 658.4/CRU | Main | On Shelf | General | |
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| 4 |
ID:
016760
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xxi, 265pRed Spine
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| Summary/Abstract |
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure.
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
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| Contents |
The Ascendancy of Marketing
Innovation and Entrepreneurship
Drucker's Marketing Strategy
New Product and Service Introduction
Drucker's Unique Marketing Insights
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| Standard Number |
1259064514 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| I00901 | 658.8/COH | Main | On Shelf | General | |
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| 5 |
ID:
012784
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Economics
/ Samuelson, Paul A.; Nordhaus, William D.; Chaudhuri, Sudip; Sen, Anindya
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2010
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| Edition |
19th ed.
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2010.
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| Description |
xlviii, 916pWhite Spine
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| Summary/Abstract |
A time tested book on economics by the Nobel Laureate in Economics, the late Paul Samuelson, enriched furthur by Indian adaptations.
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| Standard Number |
9780070700710 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00479 | 330/SAM | Main | On Shelf | General | |
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| 6 |
ID:
016756
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2011.
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| Description |
xii, 184pGreen Spine
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| Summary/Abstract |
This book tells the story of how change took place over the last 60 years or so, when in 1952 Jawaharlal Nehru presented the nation with the First Five Year Plan with an investment plan of just Rs 2,070 crore (in comparison, the Tenth Plan 2002-2007 had an outlay of Rs 1,484,131 crore). It sifts through hard economic data, while bringing out the broad trend lines, without losing sight that economic development also has an underlying human dimension. Thus, at one level, the book traces the changes that impacted the people at a human level; at another, it takes the reader past the major milestones on the road to economic change over the last 60 years; not in a bookish way, but as a chronicle of national and individual aspirations and achievements
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| Standard Number |
9780070680692 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00903 | 338.954/GUP | Main | On Shelf | General | |
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| 7 |
ID:
016770
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2010.
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| Description |
xv, 187pBlack Spine
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| Summary/Abstract |
Memoirs of an Indian Diplomat seamlessly weaves together the narrative of the author’s personal journey of intellectual maturation and self-realization, and the meta-narrative of India’s ‘coming-of-age’ since independence. The author shares not only his own personal and professional anxieties, dilemmas and delights, but also rare insights into India’s evolving foreign policy and the psyche and working of India’s ruling elite and their power play, both within and outside the country. Peppered with anecdotes about his diplomatic maneuvers and dealings, as well as the moods and quirks of eminent political figures and bureaucrats he consorted with, this book gives a slice of history with a human touch.
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| Standard Number |
9780070680883 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00906 | 327.2092/DAS | Main | On Shelf | General | |
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| 8 |
ID:
016738
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| Edition |
4th ed.
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2012.
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| Description |
653pDark blue spine
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| Summary/Abstract |
Practice with authentic past TOEFL iBT® test questions and essay topics. In-depth analyses of multiple-choice Reading and Listening sections, with valuable advice for answering test questions.
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| Contents |
Getting Started
How to Use This Book/​CD Package
All About the TOEFL iBT Test
Reading Section
Listening Section
Speaking Section
Writing Section
About Test Scores
General Skill-building Tips
Test Preparation Tips from ETS
Questions Frequently Asked by Test Takers
2.Reading Section
Reading Passages
Reading Questions
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| Standard Number |
9781259061097 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00905 | 428.2/EDU | Main | On Shelf | General | |
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| 9 |
ID:
016739
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2012.
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| Standard Number |
9781259061097
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| A00115 | 428.2/EDU | Main | On Shelf | Non Book Material | |
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| 10 |
ID:
013308
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| Edition |
7th ed
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2007.
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| Description |
xxxi, 1229pBlue spine
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| Summary/Abstract |
This book uses a functional group based content organization to explain the fundamental aspects of the subject. Highly illustrative and graphics-enriched explanation of concepts is a hallmark of this text.
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| Standard Number |
9780070667167 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00541 | 547/CAR | Main | On Shelf | General | |
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| 11 |
ID:
016755
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xv, 232pGreen Spine
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| Summary/Abstract |
This is the quick-start guide to reaching more customers than ever on Pinterest - the hottest, fastest-growing social media site today. In January 2012, Pinterest became the fastest-growing standalone website ever-surpassing Facebook, My Space, and Twitter; with growth rate exceeding 4000 per cent since mid-2011, Pinterest now drives more referral traffic than Google Plus, LinkedIn, and YouTube combined. It explains how to get up and running on Pinterest, describes how to leverage Pinterest with other social media sites, and reveals proven methods for using it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Miles has used the tactics in this book to help his clothing startup grow 300 per cent annual growth for the past three years.
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| Contents |
Introduction
Part 1: The power of Pinterest
The astounding interest in Pinterest
Supermodels
A new way of networking
A personal story
Part 2: Pinterest for marketers
Basic functions and beginner best bets
Pinning for maximum success
Part 3: Leveraging the power of Pinterest
Strategies for social contagion
Weaving Pinterest into your social media marketing
Pin tips and contests
Driving and growing Pinterest traffic
Real-time blogger success stories
Part 4: Pinterest selling strategies
Pinterest and the new era of social commerce
Pinterest for selling services and other intangibles
Incorporating eBay, Amazon, and Etsy
Monetization strategies for Pinterest
Marketing campaigns for Pinterest
Part 5: No product, no problem
Pinterest and the world of nonprofits
Influencing your community with Pinterest
Marketing and technology resources.
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| Standard Number |
9781259064593 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00902 | 658.872/MIL | Main | On Shelf | General | |
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| 12 |
ID:
017497
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2012.
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| Description |
xl, 584pWhite spine
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| Summary/Abstract |
This book outlines all the practical aspects of psychology that are useful in managing one's life and addresses questions such as wanting to succeed, get a promotion and other common issues.
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| Standard Number |
9781259005602 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I01191 | 150/FEL | Main | On Shelf | Teacher Resources | Teacher Resource |
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| 13 |
ID:
016771
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SAT
/ Black, Christopher
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2013
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| Edition |
2013 edition
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| Publication |
New Delhi, Tata McGraw Hill Education Private Limited, 2013.
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| Description |
xxiv, 820pOrange Spine
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| Summary/Abstract |
McGraw-Hill's SAT guide, revised and improved for the 2013 edition, is a complete SAT coaching program that focuses on building students' reasoning skills as the best preparation for the exam. Packed with targeted instruction and hundreds of problem-solving exercises, it also offers full-length practice SATs in print, on CD, and online, with complete explanations for every question.
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| Standard Number |
9781259029318 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I00907 | 378.1664/BLA | Main | On Shelf | General | |
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