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| 1 |
ID:
020020
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| Publication |
London, Wayland Publishers, 2015.
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| Description |
32pGreen Spine
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| Series |
Big brands
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| Summary/Abstract |
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
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| Standard Number |
9780750292559 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 018854 | 338.7/SEN | Main | On Shelf | General | |
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| 2 |
ID:
020026
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| Publication |
London, Wayland Publishers, 2015.
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| Description |
32pRed Spine
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| Series |
Big brands
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| Summary/Abstract |
Minecraft looks at the development of the global phenomenon that is Minecraft, and at the story of Mojang, the company behind it. It explains Mojang's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Minecraft became the most popular game in the world is also looked at, as is Mojang's multi-billion dollar sale to Microsoft. Ages 9+
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| Standard Number |
9780750292528 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 018852 | 338.7/MAR | Main | On Shelf | General | |
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| 3 |
ID:
020025
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| Publication |
London, Wayland Publishers, 2015.
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| Description |
32pGreen Spine
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Big brands
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Samsung looks at the development of the technology giant's most famous products, from the Galaxy S3 to the Samsung Smart TV, along with countless other mobile phones, computers, laptops, televisions and microchips. It explains Samsung's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Samsung grew from a small export business to the world's largest technology company is also looked at. Ages 9+
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| Contents |
A global brand: Samsung today
Samsung starts out
The global arena
A new management style
Creating a market for electronics
Building the Samsung brand
Samsung v Sony
Overcoming recession and scandal
Sponsorship
The consumer culture
The secrets of Samsung's success
Samsung's future
Market a new Samsung product
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| Standard Number |
9780750292641 Hb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 018851 | 338.7/SEN | Main | On Shelf | General | |
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| 4 |
ID:
021306
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| Publication |
Mumbai, Jaico Publishing House, 2016.
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| Description |
70pWhite Spine
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| Series |
Creative companies
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| Summary/Abstract |
A look at the origins, leaders, growth, and products of Apple, the consumer electronics company that was founded in 1976 and today manufactures some of the world's most popular computer products.
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| Standard Number |
9788184953633 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 019893 | 338.7/GIL | Main | On Shelf | General | |
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| 5 |
ID:
020277
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| Publication |
Mumbai, Jaico Publishing House, 2015.
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| Description |
72pWhite Spine
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| Series |
Jaico's Creative Companies
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| Summary/Abstract |
Discusses the success of the Coca-Cola product and brand, its various advertising campaigns and popularity around the world, the secrecy surrounding its formula, and other facts about its role in society, and includes a glossary.
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| Standard Number |
9788184957730 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 019081 | 338.7/BOD | Main | On Shelf | General | |
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| 6 |
ID:
020276
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| Publication |
Mumbai, Jaico Publishing House, 2015.
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| Description |
72pWhite Spine
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| Series |
Jaico's Creative Companies
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| Summary/Abstract |
Presents the story behind the McDonald's corporation, describing its first restaurant in 1955 and how Ray Kroc built it into a multimillion-dollar business.
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| Standard Number |
9788184957716 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 019082 | 338.7/GIL | Main | On Shelf | General | |
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| 7 |
ID:
021305
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| Publication |
Mumbai, Jaico Publishing House, 2016.
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| Description |
70pWhite Spine
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| Series |
Creative companies
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| Summary/Abstract |
Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.
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| Standard Number |
9788184954395 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 019894 | 338.7/FRI | Main | On Shelf | General | |
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| 8 |
ID:
017909
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| Publication |
New Delhi, Prentice-Hall India, 2012.
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| Description |
xii, 478pLilac spine
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| Series |
Eastern Economy Edition
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| Summary/Abstract |
Provides the development in the theory of industrial economics and blends them into the tradition of industrial organization. Presents the accomplishments of what the author calls 'The Second Wave' which began in the 1970's and made a sizeable impact in the theoretical aspects of industrial organization.
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| Standard Number |
9788120310490 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I01261 | 338.7/TIR | Main | On Shelf | Teacher Resources | Teacher Resource |
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