| Publication |
Great Britain, Cambridge University Press, 2002.
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| Description |
318pBllue Spine
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| Summary/Abstract |
Includes information about the exam, helpful advice about coursework assignments and exam preparation as well as sample exam papers for students to practise. Written to match the requirements of the IGCSE Business Studies examination.
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| Contents |
The nature and purpose of economic activity
What is business all about?
What part does the state play?
How is business organised?
Is size important?
Sole traders and partnership
Limited companies
Other types of business organisation
Is there a best type of business
Where does the money come from?
How much does it cost?
Accounting for success
What do the accounts mean?
How do forecasts help decision-making?
Structuring for growth
Is it worth the risk?
Letting people know
Why do people work?
Workgroups and managers
Working together
How do business find the right employees?
What is marketing?
What do customers want?
Handling information
What product?
How much is it?
How do business attract customers?
How does the customer get the product?
Marketing, planning and strategy
How are goods produced?
Where should a business locate?
Government and the economy
The social costs and benefits of the business activity
Business and the state
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| Standard Number |
0521696461 pb.
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