| Publication |
London, McGrawHill Publishing Company, 2001.
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| Description |
xxiv, 823pWhite spine
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| Summary/Abstract |
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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| Standard Number |
9780077096137 Pb.
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