| Publication |
London, Little, Brown Book Group, 2011.
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| Description |
352pGreen spine
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| Summary/Abstract |
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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| Standard Number |
9780349121420 Pb.
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