| Edition |
2nd ed.
|
| Publication |
Ahmedabad, Jaico Publishing House, 2004.
|
| Description |
xii, 272pBrown spine
|
| Summary/Abstract |
Contains research on Indian rural markets, 15 case studies which put theory into practice, and a roadmap for companies that want to enter rural markets.
|
| Standard Number |
9788179920855 Pb.
|