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| Srl | Item |
| 1 |
ID:
020138
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| Edition |
3rd ed.
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| Publication |
Essex, Pearson Education Ltd., 2002.
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| Description |
xviii, 318pGreen spine
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| Summary/Abstract |
Contains 30+ brand new case studies, including familiar companies and brands such as Railtrack, Nokia and Sunny Delight. Includes 60+ popular case studies from the previous edition, fully revised to take into account reent business developments, case study questions written in the same style as the main AS and A level exam boards; AQA, OCR and Edexcel.
Contains activities which increase in diffuculty to cater for all abilities, with practice synoptic exercises in the latter part of the book.
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| Standard Number |
9780582406360 Pb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I01715 | 338.6/MAR | Main | On Shelf | General | |
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| 2 |
ID:
027293
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| Publication |
New Delhi, Rupa Publications, 2016.
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| Description |
xix, 284pYellow spine
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| Summary/Abstract |
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.
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| Standard Number |
9788129137029 Hb.
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Circulation
| Accession# | Call# | Current Location | Status | Policy | Location |
| I02557 | 658.827/MOT | Main | On Shelf | General | |
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| 3 |
ID:
021131
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| Publication |
Mumbai, Jaico Publishing House, 2016.
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| Description |
70pWhite Spine
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| Series |
Creative companies
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| Summary/Abstract |
A look at the origins, leaders, growth, and innovations of Facebook, the online social networking service that was founded in 2004 and today has hundreds of millions of users worldwide.
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| Standard Number |
9788184954388 Pb.
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| Accession# | Call# | Current Location | Status | Policy | Location |
| 019725 | 338.76/GIL | Main | On Shelf | General | |
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