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1 |
ID:
011906
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Publication |
London, Pan Books, 2008.
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Description |
330pWhite Spine
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Summary/Abstract |
Updates the reader with the latest developments and issues facing the company as it continues to expand.
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Standard Number |
9780330508124 Pb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
012018 | 338.761/VIS | Main | On Shelf | General | |
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2 |
ID:
022248
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Publication |
London, Portfolio, 2005.
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Description |
311pWhite spine
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Summary/Abstract |
This book explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.
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Standard Number |
9781591840886 Hb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
I02031 | 306.46/BAT | Main | On Shelf | General | |
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3 |
ID:
021304
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Publication |
Mumbai, Jaico Publishing House, 2016.
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Description |
70pWhite Spine
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Series |
Creative companies
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Summary/Abstract |
Traces the history of Google, describing how the Internet search engine, which was started on a shoestring budget by two Stanford students, grew to become one of the most successful computer companies of the early twenty-first century.
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Standard Number |
9788184953640 Pb.
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Circulation
Accession# | Call# | Current Location | Status | Policy | Location |
019892 | 338.76/GIL | Main | On Shelf | General | |
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