| ID | 024626 |
| Call Number | 658.8/JOB |
| Title Proper | Principles and practices of marketing |
| Language | ENG |
| Author | Jobber, David |
| Publication | London, McGrawHill Publishing Company, 2001. |
| Description | xxiv, 823p White spine |
| Note | This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. |
| Standard Number | 9780077096137 |
| Price. Qualification | Rs.3575(Pb) |
| Classification Number | 658.8 |
| Key Words | IBDP ; Case studies ; Marketing.; Europe |