| ID | 024114 |
| Call Number | 658.827/FLO |
| Title Proper | Branding a store |
| Other Title Information | How to build successful retail brands in a changing marketplace |
| Language | ENG |
| Author | Floor, Ko |
| Publication | Philadelphia, Kogan Page, 2006. |
| Description | 360p Red spine |
| Standard Number | 9780749448325 |
| Price. Qualification | $45(Hb) |
| Classification Number | 658.827 |
| Key Words | IBDP ; Business management ; House brands - Marketing |