| ID | 023800 |
| Call Number | 658.4/PRA |
| Title Proper | Future of competition |
| Other Title Information | Co-creating unique value with customers |
| Language | ENG |
| Author | Prahalad, C.K. ; Venkat Ramaswamy |
| Publication | New Delhi, Penguin Portfolio, 2006. |
| Description | xiii, 256p Brown spine |
| Note | Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments. |
| Standard Number | 9780143061908 |
| Price. Qualification | Rs.395(Pb) |
| Classification Number | 658.4 |
| Key Words | Management ; IBDP ; Competition ; Cooperation ; Strategic planning ; Planning |