| ID | 023304 |
| Call Number | 658/KIM |
| Title Proper | Blue ocean shift |
| Other Title Information | Beyond competing |
| Language | ENG |
| Author | Kim, W. Chan ; Mauborgne, Renée |
| Publication | London, Macmillan, 2017. |
| Description | xi, 322p White spine |
| Note | Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. |
| Standard Number | 9781509832163 |
| Price. Qualification | £20(Hb) |
| Classification Number | 658 |
| Key Words | IBDP ; New products ; Marketing - Management ; Business strategy |