| ID | 020992 |
| Call Number | 338.10954/RAM |
| Title Proper | New perspectives in rural & agricultural marketing |
| Language | ENG |
| Author | Ramkishen, Y. |
| Edition Statement | 2nd ed. |
| Publication | Ahmedabad, Jaico Publishing House, 2004. |
| Description | xii, 272p Brown spine |
| Note | Contains research on Indian rural markets, 15 case studies which put theory into practice, and a roadmap for companies that want to enter rural markets. |
| Standard Number | 9788179920855 |
| Price. Qualification | Rs.299(Pb) |
| Classification Number | 338.10954 |
| Key Words | IBDP ; India - Marketing - Rural areas |