| ID | 020991 |
| Call Number | 153.74/CHA |
| Title Proper | Invisible gorilla |
| Other Title Information | How our intuitions deceive us |
| Language | ENG |
| Author | Chabris, Christopher ; Simons, Daniel |
| Publication | New York, Broadway Paperbacks, 2009. |
| Description | xiii, 306p White spine |
| Note | In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla. As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why honest eyewitness testimony can convict innocent defendants and expert money managers suddenly lose billions. Homer Simpson has much to teach you about clear thinking.
This book closely examines the impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact. |
| Standard Number | 9780307459664 |
| Price. Qualification | $15(Pb) |
| Classification Number | 153.74 |
| Key Words | Psychology ; IBDP ; Thought and thinking ; Perception ; Memory |